RAM Campaign Analyzes (Ad)

My information about RAM Campaign Analyzes (Ad) and a video that explains why Ram is a Heavy Duty Truck.

• Ram: Ram Trucks was established as a division of Chrysler in 2009, as a spinoff from Doge, using the name of the popular Doge Ram line of pickups that is now sold under the Ram banner. Founded in 1980 as Doge Trucks and in 1993 the Ram logo was applied to Doge models. But in 2009 Ram split from Doge, so now Ram in not longer part of Doge. Some of the completion includes: Chevrolet, Ford, and Toyota. Ram sells trucks and some trucks range from: $24,385 - $30795.
• Ram trucks are unique because the trucks are the Best in class fuel efficiency, impressive performance and the most important durability that you can count on for those tough jobs that are out there. The USP for this particular campaign is “GROUNDBRAKING” From the Ground Up (Walk a mile). 
• This campaign was running during the wet season (fall) to give it a more heavy duty effect for those out doors tough jobs. And yes, it makes a difference in the success of the campaign because the viewer the target audience can get an idea on how a tough truck can perform on a tough weather with a tough job. The campaign run on the oil field, were the weather can be wild and the job tougher. The media that they use not for these but for all of there campaigns are mini commercials highlighting specific factors about the truck, the product. They choose that media (mini commercial or ad) because it can reach to more people than just doing posters, or radio announcement. The commercial can be air on free TV, pay TV, and the internet. That will reach many thousand of people.  
• They are advertising because they want to let people know that RAM is a tough truck that can handle anything, anytime, anywhere, anyplace. And that there is no better truck than RAM. The problem that they were trying to solve is that for a tough job you need a tough truck, but what truck can give that: well RAM is the answer because RAM can handle the terrain, the weather and most important your tough demanding job.
• The audience for there campaign ad is man. Tough man that work on those jobs that need a tough truck that can handle anything.  They can rage from the ages of 30 to 50. There occupation is a tough demanding job that needs a very well rounded truck for that particular job. For a tough truck you need a tough man and a job. And there hobbies can be: going to a bar and just relax with there work friends or just friends, and just have a good time. So RAM is the way to go.